2020 & 2021 - Island $avings Virtual Fairs (Ceros)

The Island $avings Virtual Benefits Fairs were created on the Ceros platform, in collaboration with my Strategy partner at Prudential. COVID-19 kept us from having in-person fairs, so we created this virtual environment to mimic the in-person experience. Participants logged on to the site, then entered the virtual lobby. From there, they were able to navigate between different "rooms", watch webinars and take part in an activity. Results: 826 participants logged on throughout the day of the fair, with over 4,272 clicks on the virtual lobby page.