This campaign was created to promote the re-launch of the City and County of San Francisco Deferred Compensation Plan new website.
To promote the new site, I created a multi-channel campaign titled, “The Launch" which included a email invitation, posters, banners and flyers. The email have 9.02% Click-Through Rate (CTR), with 2.3% take action.
To promote the new site, I created a multi-channel campaign titled, “The Launch" which included a email invitation, posters, banners and flyers. The email have 9.02% Click-Through Rate (CTR), with 2.3% take action.
